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Case

Q-Masquerade

Q-Masquerade

Q-Masquerade: a real-life version of Tinder, developed according to scientifically based match-making technology.

Case

Twice is an events agency known for its innovative ideas and creative concepts. The agency aims to serve as a link between what we dream of doing and actually doing this; to make the impossible possible. One of the many well-known companies among our customer base is Qmusic. When this radio broadcasting service wanted to organise an event for which it did not have the necessary know-how in-house, Qmusic called on the expertise of Twice for assistance.

Live Tinder! Swipe left, swipe right ... everyone these days is familiar with the Tinder dating app. But what would happen if this digital application were to be converted into a live version? Twice and Qmusic played about with this concept. Both companies had already acquired plenty of knowledge in-house to realise this extraordinary idea, but lacked the ability to effective design the ‘hardware’ for it. That’s when Aptus and its expertise came into the picture!

The first step, which took place some time before the event, was to ask the participants to complete an extensive questionnaire. Next, the computer applied an exceptional and complex algorithm to calculate the matches based on the answers provided by the candidates. These matches were then placed on a hardware mask, which was also fully developed by Aptus. The rest was left to Cupid!

More than 18,000 people registered to take part in this event, from which Qmusic randomly selected 300. The 300 lucky few we're invited to the event (free of charge), where they were given the chance to look for their matches. The event was very well received and appeared in the press... . 

The role played by Aptus

 

Hardware

  • Aptus supplied the most important facet behind the organisation of this unique event: the hardware. In this, we were faced with several challenges that succeeded one another in rapid pace. One of the biggest challenge was to ensure that the hardware was as small and light as possible, as it would need to be integrated into masks worn by the attendees. Also, we needed to find specific and reliable vendors to fabricate these

  • Aptus was responsible for designing the masks into which the hardware was integrated. The 300 masks containing the hardware were printed by the company’s in-house 3D printer

 

Software

 

  • We set up the registration page with the corresponding questionnaire. The questionnaire with the accompanying     algorithm was compiled in collaboration with an expert from the ‘Blind Married’ TV programme
  • Once the registration deadline had passed, we started calculating the matches
  • Every candidate’s matches were loaded onto his/her mask at the event. To do this, we engineered an application for use on a handheld device. This allowed the hostesses to work smoothly and prevented long queues

 

The Q-Masquerade was a great success, with a special atmosphere and lots of happy, smiling people. Are you curious to see what it was like? Check here de video

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