Q-Masquerade: a real-life version of Tinder, developed according to scientifically based match-making technology.
Twice is an events agency known for its innovative ideas and creative concepts. The agency aims to serve as a link between what we dream of doing and actually doing this; to make the impossible possible. One of the many well-known companies among our customer base is Qmusic. When this radio broadcasting service wanted to organise an event for which it did not have the necessary know-how in-house, Qmusic called on the expertise of Twice for assistance.
Live Tinder! Swipe left, swipe right ... everyone these days is familiar with the Tinder dating app. But what would happen if this digital application were to be converted into a live version? Twice and Qmusic played about with this concept. Both companies had already acquired plenty of knowledge in-house to realise this extraordinary idea, but lacked the ability to effective design the ‘hardware’ for it. That’s when Aptus and its expertise came into the picture!
The first step, which took place some time before the event, was to ask the participants to complete an extensive questionnaire. Next, the computer applied an exceptional and complex algorithm to calculate the matches based on the answers provided by the candidates. These matches were then placed on a hardware mask, which was also fully developed by Aptus. The rest was left to Cupid!
More than 18,000 people registered to take part in this event, from which Qmusic randomly selected 300. The 300 lucky few we're invited to the event (free of charge), where they were given the chance to look for their matches. The event was very well received and appeared in the press... .
The Q-Masquerade was a great success, with a special atmosphere and lots of happy, smiling people. Are you curious to see what it was like? Check here de video