High-Five is a smart solution that encourages children to travel to school in a sustainable, healthy, and safe way
The High-Five project is a combination of smart technology, a reward system, and experience.
Our main goal with High-Five is simple: motivate as many children as possible to come to school on foot or by bike. The more sustainable kilometers they do, the more virtual coins they can earn. The system also ensures fewer cars which also creates a healthier school environment en more moving kids.
High-Five works around the step and kick principle. We want to bring about some kind of behavioural change. Important in this is that we first know how the "behavior" goes, in order to change this behavior via game techniques. How do we measure that? We use our High-Five module and our High-Five bike counter.
The High-Five module is a piece of technology that is placed in the streets at locations where children pass by. The modules register passing children who high-five the module with their bracelets. The child's wristband contains an NFC chip which contains a unique number (think of it as the number of a barcode). The moment the child ‘taps’ against the pole, the module sends out a small amount of energy which causes the band to say: ‘Hey module, I am number x. There is no hidden tracking system in the bracelet by which we know who the child is of where he or she is.
What do they get in return? Digital coins. Later on, those can be exchanged for rewards such as cinema tickets, tickets for Plopasland, longer playing time at school… and so on.
Of course, we want children who come by bike to have to High-Five as well. Therefore we have developed our bicycle counter. It allows bikes to be registered the moment they enter the school/bicycle shed. How does it work? Well, we use RFID technology. This is similar to the NFC from the module, but RFID works over a longer distance.
The children's bike gets an RFID tag and "wakes up" the moment it gets close enough to the bike counter. That is about 5 meters. At that moment the tag also sends its unique number to the counter and the registration is complete. Super easy. Completely automatic by just riding in. Nice anyway!
Absolutely not! Technology is a tool. Not a goal. We use technology to create "insights". High-Five is about much more. We're going to start a "movement" to make kids aware of their sustainable travel and provide incentives and rewards in various ways when they do so effectively. So what is the power?